Multi Residential Architecture | MARKETING DIRECTION

The success of marketing a development project is based upon clear and evocative communication of our design thinking, balanced with a thorough understanding of the developers'and sales teams’ goals.

Our team works closely with the marketing and branding team to ensure that our design is represented clearly and that it talks directly to the needs of potential owners. We provide art direction to renderers and graphic designers to ensure the representation of our projects accurately expresses the vision for the final built product. It is critical to have a consistent brand voice from the initial architecture through all the creative direction and marketing communications.

 

CASE STUDY | HIVE APARTMENTS


   Finishes board [light scheme]   Source samples and graphically display materials for display in marketing suite


Finishes board [light scheme]
Source samples and graphically display materials for display in marketing suite

Hive case study by Chamberlain Architects
   Render development and co-ordination  Ensure renders correspond to architectural drawings


Render development and co-ordination
Ensure renders correspond to architectural drawings

   Digital styling  Provide styling directives to articulate the feel and atmosphere of the development


Digital styling
Provide styling directives to articulate the feel and atmosphere of the development

   In-house rendering  Design development of internal schemes conveyed through in house renders


In-house rendering
Design development of internal schemes conveyed through in house renders

Render development
Art direction for out sourced marketing renders